Using black pen and paper only (no computer layouts) create a print ad for the following brief:
Product: Global Knives
Goal: To make Global Knives the first choice for anyone who cooks.
Proposition: Really sharp knives.
Using black pen and paper only (no computer layouts) create a print ad for the following brief:
Brand: Airtasker
Goal: Convince Australians to hire Airtaskers to help with their everyday jobs.
Proposition: Get your to-do list done.
Create four additional headlines for the existing “Get some Powerball problems” campaign
Create three additional headlines for the fictitious “For Peak Pet Performance” campaign
Find a bad print ad and create a better ad for the same product. Include both the original ad and your improved version. Importantly, the ad you create must communicate the same proposition as the original.